UTM URL Generator

Create trackable marketing URLs for your social media campaigns with UTM parameters

What are UTM Parameters?

UTM (Urchin Tracking Module) parameters are tags added to URLs to track the effectiveness of marketing campaigns. They help you identify where your website traffic is coming from.

Core Parameters:

  • utm_source: Identify the platform (e.g., facebook)
  • utm_medium: The medium (e.g., social, email)
  • utm_campaign: Campaign name (e.g., summer_sale)
  • utm_term: Paid keywords (optional)
  • utm_content: Differentiate ads (optional)

Example URL:

https://example.com/product?utm_source=instagram&utm_medium=story&utm_campaign=summer_sale&utm_content=ad_variant_1

Campaign Details

https://

Enter the URL you want to track traffic to

This will be your utm_campaign value

Social Media Platforms

Use for A/B testing different creatives

URL will generate after filling details